The channel
The Glow Hour
Weekly drops, live shopping, and the edit I actually use — all in one place.
Mara Lindqvist
@maraglow
Live nowBeauty curator, live-shopping host, and your hype friend. I drop a tiny edit each week and go live to show you exactly how I use it.
124K followers
The promise behind every drop
- Clean ingredientsFree from the dirty list
- Vegan formulasPlant-based, never animal-derived
- Cruelty-freeNever tested on animals
- Made in the USAFormulated & filled in California
It started at a kitchen table
I spent ten years on set chasing a clean, glowing complexion that actually held up — under studio lights, on a red-eye, after a long day. Nothing on the shelf was honest enough.
So I started mixing my own and going live to show friends how I used it. The jars sold out; the lives kept growing. What began as a fix for my own skin became a weekly ritual shared with a community that refuses to choose between effective and kind.
Every formula I drop still has to pass the same test it did back then: would I keep this on my own shelf?
— Mara Lindqvist, Founder
Watch & shop
From my channel
Watch the routine
My five-minute morning, start to finish
Watch & shop
Shop the video carousel
In her own words
Why the Dew Glow Serum is my desert-island pick
in Mara's words
Press play — this is the 45-second version of what I tell every friend who DMs me asking what to buy first.
Save when you set
Shop my routines
As seen on social
Straight from my feed
@maraglow
My next live
Glow Hour — join me live
Live here + on Instagram and TikTok
The show has started — join us now.
From the community
What you tell me after the lives
- 588%
- 49%
- 32%
- 21%
- 10%
Bought everything from the live
Watched the GRWM, grabbed the Glow Hour set, and my skin has never looked better. Mara actually shows you how to use it — no guessing.
The voice notes sold me
Hearing why she reaches for each product made it feel like a friend recommending it. The lip oil is now a permanent pocket item.
Love the drops — wish they restocked faster
Everything I have tried is gorgeous. Only knock is the weekly drops sell out fast, so set your reminder for the live!
10% off your first drop
Get the drop reminder before I go live, plus early access to every weekly edit. No spam — just the good stuff.
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